BBC The Apprentice: Lord Sugar makes savage dig at Piers Morgan and asks for 'pest control'


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The Apprentice returned to our screens this evening, and it only took Lord Alan Sugar a few minutes to make a dig at Piers Morgan. As the contestants took turns introducing themselves, one said he worked in pest control.

Lord Sugar said: “Mark, you’re in the pest control business.” He replied: “Correct.” Lord Sugar quickly quipped back: “Got any tips of how I can deal with Piers Morgan?”, earning him laughs from the contestants.

The hilarious dig is the latest addition to a long-running feud with journalist and TalkTV show host Piers. The two stars had a falling out in 2020 after Piers criticised the government’s handling of the pandemic on Good Morning Britain.

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Lord Sugar took issue with the presenter’s comments and called him out on Twitter, leading to a huge rift between the formerly good friends. Their feud escalated in May 2020 when Piers announced he had banned cabinet ministers from appearing on GMB.

Lord Sugar tweeted: “What minister in their right mind would want to go on @gmb to be abused and bullied by @piersmorgan.” He also told The Sun: “It’s terrible reporting, I’m sick and tired of him, he’s doing it for his own profile.”

Piers later addressed their feud in an interview with The Sunday Times. He said: “It’s gone way beyond a joke, and for me it’s ruined our friendship. I think we’re done as friends. I can’t see through the behaviour.”

Piers later revealed that the feud was over In his Daily Mail column. He said: “I’ve even missed Sugar as a human being”. He added: “Beneath his gnarly, blunt and often breathtakingly rude exterior, he’s got a good heart.”

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